Wings from 7 Eleven
Fresh prepared food is entering the marketplace in new points of established distribution. With ready-2-eat and heat-N-eat fresh prepared food becoming the fastest growing and most profitable sector in retail foodservice aka the grocerant niche. 7 Eleven has stepped up and is standing out as sector growth leader.
7 Eleven is perfectly situated to capture a large share of the marketplace. 7 Eleven will experience strong sales growth as they roll out an integrated grocerant food program with distinctive differentiated food consumable’s as an entity with identity by day part. 7 Eleven’s successful food product branding has allowed them to own the flavored crushed ice niche with the Slurpee! They will do it by daypart with other food items as well. If success leaves clues keep your eye on 7 Eleven they are changing and changing fast.
With consumer multi-tasking more and more, convenience stores with a plethora of food offering combined with other services may have an edge moving forward. According to a recent study “ 75 percent of consumers are more satisfied when offered a variety of menu options to choose from; 60 percent of consumers say price is important when choosing between lunch options; 47 percent of consumers choose restaurants that are "earth-conscious"; and 76 percent of consumers take calories and nutrition into account when deciding on lunch.”
Grocerant ready-2-eat and heat-N-eat food is garnering the attention of the consumer. This niche is filled with better for you products that are portioned, priced and portable. C-store success leaves clues in ways that legacy restaurant operators have yet to understand.
Outside eyes can deliver top line insights and bottom line profits. Invite Foodservice Solutions to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson