Did you know that in 2012 every two hours, a new 7-Eleven store is planned to open somewhere in the world. 7 Eleven is a global food retail power house. There is no other retail food company in the world that is as successful and growing as fast as 7 Eleven today.
Currently 7 Eleven has in excess of 45,500 retail stores open. In North America they have 9,100 units in operations. Food not fuel is accelerating the growth at 7 Eleven. With years of success branding food products as an entity with identity the ilk of Slurpee®, Big Bite®, and Big Gulp® 7 Eleven is now driving customers frequency with new ready-2-eat and heat-N-eat fresh food.
7 Eleven is accelerating growth organically and via acquisition what is important to note nearly 50% of all new units will not have fuel. Focusing the building customer loyalty and top line growth 7 Eleven is utilizing both traditional and non-traditional avenues of brand distribution to its customer’s advantage all the while building top line sales and bottom line profits.
Accelerating growth in the US this began with the acquisition of year 51 Exxon/Mobile stores in Texas, then 55 Sam’s Mart’s in North Carolina and plans 15-20 new units in Jacksonville, Florida. Non-traditionaly 7 Eleven is on the move as well, Slurpee® became the “Official Frozen Carbonated Beverage of Six Flags”.
Do you understand the grocerant niche ready-2-eat and heat-N-eat niche? Is your company growing with consumers? Success does leave clues, contact Foodservice Solutions® at: firstname.lastname@example.org for more.
Steven Johnson is Grocerant Guru at Tacoma, WA based Foodservice Solutions, with extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking. Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant