While the roller grill played an important role in helping 7 Eleven grow to become the worlds largest convenience store chain with 44,700 stores in 16 countries, of which more than 9,100 are in North America. Now 7 Eleven is the of the fastest growing fresh food retailer in the US. In time it will be by by roller grill.
Well known for the Big Gulp® fountain soft drink, Big Bite® grill items, the Slurpee® beverage and its fresh-brewed coffee, 7-Eleven’s food service offerings bring guests a proprietary branded line of prepared-fresh-ready-2eat delivered deli sandwiches, wraps, breakfast sandwiches and a wide assortment fruits, salads and baked goods. These ready-2-eat fresh prepared new foods are driving top line growth. In fact many of the new 7 Elevens that are now opening up do not sell gas. They sell 7 Eleven branded food and beverages that are fresh food fast.
Leveraging the 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price, 7 Eleven has built incremental brand and consumer value around ready-2-eat fresh and prepared food. Foodservice Solutions 5P’s of food marketing have provided success steps for many global firms.
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