Foodservice Solutions® Grocerant Guru Steven Johnson has defined, documented and detailed the growth and success within the ready-2-eat and heat-N-eat grocerant niche. It is no wonder the success his blog THE Grocerant has garnered. It is followed by thousands on LinkedIn daily and thousands more via Facebook.
Grocerant niche Ready-2-Eat and Heat-N-Eat fresh and prepared food that is better for you continues to spread from restaurants, into grocery stores, convenience stores and now into the drug store sector. Grocerant food is entering the convenience store niche at such a fast pace that the C-stores sector of the foodservice industry has lead all other retail food sectors in year over year growth for the past three years.
The primary driver of the grocerant niche is quality food bundled as components allowing and promoting consumer choice. Meal time is now becoming a time of convenient meal participation, with differentiation and individualization for the entire family. When a family can mix and match components everyone wins.
Companies that utilize Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price; will understand success can be found within the grocerant niche. Building strong sales if they roll out an integrated grocerant niche food program with distinctive differentiated food consumables as an entity with identity by day part.