Are you interested in entering the fastest growing retail food niche? McDonalds, Burger King excel at ready-2-eat bundled meals. Whole Foods reported great numbers driven by both fresh ready-2-eat and heat-N-eat prepared food. P.F. Chang’s sold 100M in heat-N-eat meal kits within the retail sector during its very first year at retail. The retail landscape is dynamic not static. Are your food products positioned for ongoing success? If so you must be in the grocerant niche.
Fresh prepared meals and meal components simply make consumers life simpler. With 50% of Americans over the age of 18 single the opportunity in this sector is great and growing. A new report from Canadean (canadean.com) provides a clear view of market segmentation and key drivers to garner influence with each segment. Here is a sample of the highlights:
- Private labels record the highest penetration in the Meal Kit’s product category, which is also the least valuable in the Prepared Meals market currently.
- Approximately 40% of the value of the US Prepared Meals market is accounted for by consumers in the Time Rich busy lives group.
- Older Consumers have a 23% share of the total Prepared Meals market in US. This is a direct result of their sheer numbers, with the age group accounting for 25% of the total population. Slightly below average consumption by this age group indicates that it still had potential to grow.
Time starved consumer that are single (50% of the population over the age of 18) continue looking for options within the ready-2-eat and heat-N-eat fresh and prepared food niche. Are you moving your brand from frozen to fresh? Are you prepared to move your fresh product into non-traditional channels?
Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant