Newspaper advertising food inserts diminish in value again. With the growing adoption of smartphones, mobile applications are fast becoming the norm for food marketing.
NPD’s National Eating Trends study which tracks all aspects of eating behavior found “coupon apps are used by about 25 million Americans each month, and this happens most frequently in households with children. The foods these app-couponing-families consume more often skew towards kid-friendly staples like eggs, cold cereal, bacon, sausages, macaroni and cheese, soup, and fruit juice.
More than half of U.S. consumers are aware of Groupon, the localized deal-of-the-day website, and about one in five consumers receives emails regularly from the service, according to National Eating Trends®. Roughly the same proportion claims to read through the emails at least monthly — equating to more than 60 million U.S. consumers.”
Are cook books the next legacy print to become reduced in value? The study found “Over the last year, about half of Americans accessed the Internet to get their recipes. In a recently released NPD report entitled, Recipes Are Cooking, most other traditional recipe sources have been declining in usage, while Web sites such as allrecipes.com and epicurious.com have become top destinations for consumers in need of cooking ideas.”
Mark this number down 7% of consumer visit Amazon for food offerings ever two or three months according to NPD. Amazon Fresh is building a base and we believe that Amazon has found the last mile solution with delivery of fresh food. The retail food space is evolving fast. Both brands and retailers must find new avenues of distribution in order to maintain consumers.
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