Try and try again Tesco revamping its Fresh & Easy
Neighborhood Market once again. This time they are introducing “Kitchen To Go”.
Hundreds of food retailers around the globe are following this blog daily and
many more follow it weekly. Many members
of Tesco are picking up the clues we have left.
Congratulations “Kitchen To Go” we think this is where they should have
started. We are glad they have come around to the consumers viewpoint (our
research and positioning). What took so long? Tesco better
late than never!
Katie Jaeger, Fresh & Easy Development Chef said
“Customers tell us all the time about how busy they are and many feel greasy
fast food is their only easy option…. Now that there are essentially four
restaurants under one roof at Fresh & Easy, customers can get their
favorite dishes to heat up at home. It’s our new take on take-out and we’re
excited to offer so many affordable, wholesome and delicious meal options.
Bundling
mix and match meal components is a key driver in retail food sales success
creating consumer convenient meal participation, differentiation and
individualization; are each hallmarks of the ready-2-eat and heat-N-eat fresh
prepared grocerant niche.
A sample of the options include American Pulled Pork Loaded Potato Skins and Spicy Street Slaw, Mexican Seafood Vera Cruz and Vegetable
Enchiladas, Italian Eggplant Napoli
and Tuscan-Style Steak, Asian Chicken
Lettuce Wraps and Thai Basil Salad.
Tesco has had a difficult time positioning his unit for success. This effort is clearly in the right direction. Integrating Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price in the “kitchen To Go” and the rest of the brand will prove valuable too ongoing success.
Tesco has had a difficult time positioning his unit for success. This effort is clearly in the right direction. Integrating Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price in the “kitchen To Go” and the rest of the brand will prove valuable too ongoing success.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA
has been the global leader in the Grocerant niche for more on Foodservice
Solutions® Bing or Google Grocerants or visit
http://www.linkedin.com/in/grocerant,
twitter.com/grocerant Email: grocerant@q.com
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