Private label food products continue to garner favor with consumers. In a study release June 1, 2012, by Perception Research Services found that 86% of consumers buy Private Label products on a regular basis.
In fact, in two particular cases consumers go out of their way to buy private label. Yes, those two cases were Trader Joe’s and Whole Foods each known for high quality distinctive offerings. The study suggests that with proper innovation and focus, private label products can and do create value while positioning a chain as a shopping destination with consumers.
Trader Joe’s and Whole Foods have created ready-2-eat and heat-N-eat fresh prepared food items with qualitative differentiation as an entity with identity that has help propel them into this private label leadership.
Last year industry wide several new food categories moved into the top tier of private label products in large part to rapid rate of growth they were:
- Soft Drinks
- Frozen Meals
- Salty snacks
Consumers are now looking for private label products as a personal preference. This is a dramatic change from just 10 years ago when consumer simply wanted to save a few $ cents. Fresh prepared ready-2-eat food has helped evolve this niche. Both Whole Foods and Trader Joe’s are benefiting from early leadership.
Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant