Fruit is Fresh Fast Food and Apples are “better for you” and now can be found in C-stores and Restaurants cut, pealed or fried. Consultants at Foodservice Solutions® knew sales would boom if you cut the apple first; then placed it into a different channel sliced and packaged sold as Apple Fries at Burger King and Fresh Better For You Wedges at McDonalds. If you were raised in Washington State you might have known there would be winners and they are the Apple farmer, the healthier consumer (kids) and the QSR niche via TOP LINE SALES & BOTTOM LINE PROFITS for all.
Winston Churchill once stated: “However beautiful the strategy, you should occasionally look at the results”.
If you are not offering fresh fruit it is a strategy you should consider. Fresh Fruit is fast food that adds a consumer focused qualitative authentic halo of “better for you” around the menu or product selection. Apples Fresh Fast Food are a multi-channel product consisting of traditional, prepared fresh, packaged that are either ready-2-eat or heat-N-eat foods that are/can be portable; found in grocery stores, convenience stores, restaurants, supermarkets, mobile food units and kiosk.
We are seeing each niche create its own answer for convenient ready-2-eat foods. When created the consumer in mind and the halo of “better for you” purchases and increased frequency result. Utilizing traditional better for you food and food products with a slight twist is one reason that the grocerant niche booming around the world.
Success does leave clues, watch this niche grow and provide each niche the lift it’s been looking for. Consumers want better for you ready-2-eat and heat-N-eat fresh food more often than in the past by all age groups and income levels.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant or Facebook Steven Johnson