Understanding and utilizing Foodservice Solutions® Grocerant Guru Steven Johnson’s 5 P’s of fresh prepared food marketing: Product, Packaging, Placement, Portability and Price with a consumer focus will lead to success.
Channel blurring is not in the mind’s eye of the consumer. It is only in the mind’s eye of the legacy marketing managers in legacy companies. The explosive growth within the ready-2-eat and heat-N-eat fresh prepared food niche is a perfect example of how the consumer is responding.
This year alone Walgreen’s, Rite Aid, Amazon, CVS, Dollars General, and Dollar Tree all have developed and rolled out fresh food programs. 7 Eleven continues building on its global success with fresh prepared ready-2-eat and heat-N-eat food. The grocerant niche is redefining avenues of fresh food distribution. In fact it will define success in years to come within each sector including, Restaurant, Convenience Store, Grocery Store, Dollar Store and Drug Store channels.
It’s time for many in the industry to reconsider individual brand positions. Who are you and where do you want to be. QSR’s are moving into fresh prepared “better for you food”. Grocery stores are selling bundled meal components that are fresh prepared. Grocerant fresh prepared food is going main stream.
Product, Packaging, Placement, Portability and Price are the 5 P’s of successful grocerant fresh prepared food retailing. Combine the 5 P’s with digital technology, a consumer focus and success follows.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant