Leveraging legacy locations, convenience, speed of service while integrating branded fresh prepared Ready-2-Eat and Heat-N-Eat prepared food, convenience stores are rapidly garnering customers from both the restaurant and grocery sectors.
Convenience stores foodservice offerings have largely been over looked or dismissed by Quick Service Restaurant chain operators and grocery stores. Following the lead of Wawa, Sheetz, Rutter’s and now 7 Eleven the convenience store sector is branding food programs from coast to coast. More importantly they are garnering a larger share of stomach with improving food quality, healthful offerings and speed of service that quite frankly QSR’s can’t keep up with.
David Sprinkle, publisher of Packaged Facts stated "By enhancing foodservice quality and variety, we believe convenience stores are poised to benefit from increased sales of gasoline and other merchandise, as consumers seek to consolidate their purchases in the interest of efficiency"…"Because it is so well positioned, we anticipate that convenience store industry foodservice sales growth will outperform the retail and restaurant foodservice industry average through 2013." Well it happened in 2010, 2011, 2012, 2013.
So, can you guess what might happen in 2014? The undercurrents of customer migration and C-store fresh food sales momentum has been unleashed. Consumer adoption is underway and the restaurant industry continues too capitulate customer counts. Denial is not a strategy. Outside Eyes can provide clues for top line sales and bottom line profits.