The competitive landscape in retail foodservice has
ratcheted up once again. This time it’s two Coffee titans that see an opportunity within the lunch
day-part. While the country seems split,
some like going to Starbucks for morning Coffee
and a La Boulange Raspberry Swirl Pound Cake others like visiting Dunkin Donuts
for their morning Coffee and a
Donut.
What you may not know is that both Starbucks and
Dunkin Brands are now focused on getting you back for lunch. When Bloomberg
reported that each company had launched new menu items targeting lunch and
afternoon sales we knew things were about to heat up.
Chief
Operating Officer Troy Alstead called "a destination for a quick,
delicious and high-quality lunch." Today you can get “better for you”
positioned Hummus, grilled
white chicken strips, cucumber, grape tomatoes and wheat pita from Starbucks.While
Alstead said that the “chain plans to introduce more sandwiches across
the United States during fiscal 2015”
Starbucks
lunch product testing has begun by
offering new sandwiches at 178 locations in Phoenix and Richmond, Va., on May
6. The test lineup includes a grilled chicken sandwich with bacon and Swiss
cheese for $5.95; a grilled cheese sandwich for $5.25; and a beef brisket and
baguette for $6.95. All are prepackaged and then heated inside the stores.
John Costello, Dunkin' Brands' Global
Marketing stated "The biggest challenge is generating awareness,"
stated and innovation president. While afternoon demand exists, the company is
known primarily for its coffee and doughnuts…."Our mission is to get
people running in the morning and to keep them running all day."
Dunkin' Donuts is testing “a new
grilled chicken flatbread sandwich for $3.99 this week. Its marinade is made
with grilled and rotisserie flavors, and toppings include cheddar cheese and
ancho chipotle sauce.”
So where are you going to get your
Ready-2-Eat and Heat-N-Eat fresh prepared food for lunch? We think that both companies are well
positioned to garner a larger share of lunch and afternoon meal sales.
Visit: www.FoodserviceSolutions.us
if you are interested in learning how Foodservice Solutions 5P’s of Food
Marketing can edify your retail food brand while creating a platform for
consumer convenient meal participation, differentiation
and individualization or you can learn more at Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
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