Food retailers are clamming for Millennial’s. The
Mobile-First Generation, Millennial’s are in search of discovery and they look
first at their phone. Food Marketing
must begin on-mobile too end up in the hand, mouth, or stomach. The battle for share of stomach starts in the
palm of your customer’s hand. Here some
companies to watch all are garnering attention of Millennials:
1. Innovative
Food Holdings
Acquires The Fresh Diet. The
Miami-based daily meal delivery service utilizes its same-day and next-day last
mile food delivery capabilities to deliver freshly prepared specialty meals
nationwide. The acquisition will allow Innovative Food Holdings (OTCQB: IVFH),
which is a nationwide provider and distributor of specialty foods to the
professional foodservice market, to expand
its direct-to-consumer platform and market presence. The combined platform will create a
unique network of both B2C and B2B (restaurant/hospitality) distribution for
specialty food producers and farmers, positioning Innovative Food Holdings as
leading on-demand delivery player with significant cost-efficient last-mile
capabilities
2. Swagbucks Acquires SodaHead. The Encino, CA-based web polling
company includes its website and native mobile apps, as well as its Pollware
distributed native polling ad product, will help Swagbucks, a consumer rewards
platform, gather deeper consumer data points and increase user
acquisition. PandoDailyreports that the acquisition began initially as a
business development discussion, but as the discussions progressed, “it became
obvious to all involved that the best outcome for both parties was for the two
companies to join forces permanently.” According to the release, this roll-up is the “first of a
series of competitive market initiatives Prodege (the parent company of
Swagbucks) plans to pursue in the coming months”, so perhaps there will be more
acquisitions on the horizon.
3. OrderUp The
Baltimore, MD-based online and mobile food ordering and delivery service is
currently available in 35 markets throughout the U.S., and provides franchising
opportunities in select towns. The company, which specifically focuses on serving
smaller urban centers, intends to use the funds for national growth and
development of its delivery technology and services, and will also open two
offices in New York City and Boulder, CO to build out their development and
marketing teams.
4. Pact
Coffee The London-based subscription-based
coffee company delivers whole or freshly ground hand roasted coffee beans which
are matched to each customer’s brew method. According toTechCrunch,
the new investment will be used to accelerate growth, as well as growing the
startup’s team from 30 to 50 in the UK
5. Plated The
New York-based subscription service for ready-to-cook meal ingredients and
recipes. Plated has position itself as offering its customers greater variety
on the menu and greater ordering flexibility than its competitors. During the
month, the company also announced a partnership with Time Inc. to serve recipes
created by Real Simple, Cooking Light.
6. Try the World Raises The
New York-based global specialty food subscription box has shipped boxes with
FDA-approved packaged products from France, Japan, Brazil, Italy, Turkey,
India, and more. The boxes can be purchased via subscription for every other
month
Mobile-First is the driving force in marketing messaging. Millennials
quest for discovery and instant gratification is edified mobile commerce.
Non-traditional fresh food retailers focused on grocerant niche Ready-2-Eat and
Heat-N-Eat fresh prepared food are creating disequilibrium within retail
foodservice.
Invite Foodservice Solutions® to complete a grocerant program assessment,
grocerant scorecard, brand, or product placement assistance. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869 Linkedin.com/in/grocerant or
twitter.com/grocerant
No comments:
Post a Comment