The Partnership for a Healthier America
(PHA) CEO Lawrence Soler stated "Every day, people across the country
struggle to find access to healthier foods. Sheetz is helping change that,
proving that convenience can also mean healthy," Solar added "We're proud that Sheetz is
joining PHA to help get us closer to our goal to build a healthier nation and
solve the childhood obesity crisis."
PHA, is a nonprofit, nonpartisan
organization that is devoted to working with the private sector to solve the
childhood obesity crisis in the United States.
Sheetz working with PHA plans to expand its healthier food offerings
over the next two years with fresh fruits and vegetables, whole grains, low-fat
dairy, healthier packaged foods and healthier made-to-order foods.
Sheetz CEO Joe Sheetz stated "Sheetz
strives to meet the needs of our customers, and providing healthy choices has
been an ongoing commitment for us,"… "We have seen the need in the
communities we serve for healthy options and we are proud to continue to be a
part of the solution. We are excited to be a PHA partner and encourage others
to join in the effort."
By October 2016, Sheetz is committing
specifically to offer healthier foods, including:
Fresh Fruits and Vegetables – A
combined minimum of eight categories of fruits and/or vegetables
·
Whole
Grains - A minimum of four whole grain products
·
Nonfat
and Low-fat Dairy Products - A minimum of four nonfat and low-fat dairy
products
·
Packaged
Food - A minimum of 15 packaged food products that meet PHA's definition of
healthier food or beverage products
·
'Made
To Order' - A minimum of 10 'Made to Order' items that meet PHA's definition of
a healthier recipe
·
Sheetz
Healthy Kids Combo Meals - A minimum of two meals that meet PHA nutrient
profiles for kids' meals.
Sheetz has set some impressive goals
including it will increase affordability of healthier foods by pricing
healthier packaged food and beverage products less than or equal to comparable
items in the store; pricing healthier 'Made To Order' items less than or equal
to other available 'Made To Order' items in the store; and pricing Sheetz
Healthy Kids Combo Meals less than or equal to other available kids combo meals
or items in meal sold separately.
Success does leave clues and Joe Sheetz
and his team are setting a new industry standard with this PHA
partnership. Moving from good to great
is a fine line and Sheetz is well on its way.
Are
you trapped doing what you have always done and doing it the same way? Interested
in learning how Foodservice Solutions 5P’s of Food Marketing can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us
or visit: www.FoodserviceSolutions.us
for more information.
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