Tuesday, November 4, 2014

Want Better For You Fast Food Try Whole Foods


Looking for ‘better for you fast food? Today, Ready-2-Eat & Heat-N-Eat fresh and prepared food that is “better for you” can be found at Whole Foods. In fact Whole Foods  is doing Fast Fresh Food better than most restaurants. Whole Foods is no longer Whole Paycheck but Whole Fresh Food Fast and consumers find that is “better for you” with restaurant quality.

Whole Foods is driving customer frequency while building loyalty with Fresh prepared Ready-2-Eat and Heat-N-Eat better for you food. Whole Foods focus is on convenient meal participation, better for you differentiation, and individualization.
In a survey, conducted online by U.S. by Harris Interactive  among 2,274 adults age 18 and older, found “nearly three out of four Americans (71 percent) prefer to buy natural and/or organic foods over conventional foods if prices are comparable. One in four Americans (27 percent) are devoting more than a quarter of their grocery dollars to natural and/or organic products, up 35 percent from four years ago….

"We see that Americans from all demographics are seeking more natural and organic foods; especially if the price is right," said A.C. Gallo, president and COO of Whole Foods Market. "We don't believe shoppers should have to sacrifice quality for price, so we aim to offer high quality food that fits every budget through competitive pricing and expanding our 365 Everyday Value line."

Harris research disclosed that many Americans are willing to pay more for foods that meet certain criteria:
Nearly half (47 percent) are willing to pay higher prices for locally produced foods
Nearly a third (32 percent) are willing to pay more for foods with no artificial ingredients, preservatives or colorings
Nearly one out of three (30 percent) are willing to pay more for meats raised with no antibiotics or added growth hormones and one in four (24 percent) are willing to pay more for meats raised under humane animal husbandry standards

Success does leave clues and if you are following retail food customer migration you will understand that at Whole Foods Ready-2-Eat and Heat-N-Eat fresh prepared food is better for the customers and driving top line sales and bottom line profits at Whole Foods.


www.FoodserviceSolutions.us  of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant or Contact our Grocerant Guru at: info@FoodserviceSolutions.us

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