Love her or not Martha Stewart is a brand name with 95% brand name recognition. The halo of quality food knowledge encompasses much of what Martha Stewart is doing today. Regular readers of this blog know we touted the launch of the meal kit business. Well here we go again as Martha is building sales with Amazon.
When Amazon teamed up with Martha Stewart to sell meal kits no one should have been surprised. Introducing fine fast food or Martha’s Meal Kits, Amazon is edifying its own halo of ‘better-for-you’ fine fresh fast food. Once again legacy grocery stores are taking a wait and see approach to meal kits.
Many lagecy grocery chains, the ilk of Albertsons, Kroger, Publix and Wegmans, still don't offer meal kit services despite their adoption by millennials as ‘training wheels’ for cooking a ‘perfect or special occasion meal at home according to Steven Johnson www.FoodserviceSolutions.us Grocerant Guru®
Martha Stewart meal kits are available to Amazon Prime members through “AmazonFresh and include some of Stewart's favorite recipes broken down into six steps with pre-portioned seasonal ingredients to cook a meal for two. , Amazon customers don't have to commit to a certain number of meals or order a week in advance, which is what most of the meal kit subscription services require.”
Martha Stewart stated “I am pleased to collaborate with the most innovative retailer, Amazon, to bring better weeknight cooking solutions to all customers…..It is so important to cook wholesome, delicious, healthy dinners, and I believe people will enjoy the nutritious and seasonal recipes offered by Martha & Marley Spoon, coupled with the flexibility and convenience of AmazonFresh.”
Packaged Facts estimates meal kit services generated $1.5 billion in sales last year not having to sign up for an ongoing subscription and the one hour delivery time offered by Amazon in most major cities this could become a coup for both AmazonFresh and Martha Stewart.
Do your marketing tactics look more like yesterday that tomorrow? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.