One after another Convenience stores are taking a page out of the restaurant marketer’s tool kit. This time it is Thorntons who is thinking outside the four walls of the store to build the brand and bringing its food menu to its customers.
In our Omni-channel retail world where strategic relationships edify the brand building process allowing brick and mortar retailers to evolve faster Thorntons has teamed up with Johnson Sausage LLC to hit the road with its Bourbon Kitchen food truck during the Kentucky Derby horseracing season, according to the Louisville Business Journal.
The branded mobile marketing truck will serve “Thorntons' Bourbon Ball Donuts and Thorntons' Bourbon Vanilla Latte — menu items the retailer brought back on a limited-time basis earlier this month. The truck will also offer Johnsonville's Bourbon BBQ Sausage.”
Tagged “The Bourbon Kitchen on wheels” will travel “around Louisville over the next few weeks leading up to the Kentucky Derby on May 6 at Churchill Downs. Customers can find the truck at the Kentucky Derby Festival's Great Balloon Glow on April 28 at the Kentucky Expo Center and the Pig & Swig barbecue event at Fourth Street Live on April 29.”
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