Thursday, April 20, 2017

Long John Silver Finds Treasure in Chicken

Foodservice Solutions® Grocerant Guru® Steven Johnson believes that Long John Silver’s has found the right recipe to drive top line sales and bottom line profits.  The recipe includes focusing on price with a #5 Reel Deal Box and offering Crispy Breaded Chicken Tenders to the mix and match combo deal. 

The team at Tacoma, WA based Foodservice Solutions® continues to track customer price point acceptance, adoption, and comfort with the $5 price point.  In addition Millennials and Gen Z zeal for chicken tenders is akin to Baby Boomers zeal for burgers.   Recently Long John Silver’s added a brand new Crispy Breaded Chicken Tenders to the menu of options for the $5 Reel Deal Box.  

Stephanie Mattingly, vice president of Media and PR. For Long John Silver’s stated “The crunch of the lightly cooked breading and the succulent, juicy chicken work in tandem for a flavor we think our customers will love.” Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food with Mix and Match options continue to be top sellers in all areas of retail foodservice to according to our Grocerant Guru®.

The Long John Silver mix and match $5 Reel Deal Box includes a choice of “three Crispy Breaded Chicken Tenders, two pieces of classic battered fish or chicken, or one piece of classic battered fish and 3 shrimp. All of the choices are served with natural-cut fries, two signature hushpuppies, an icy cold 20-ounce drink, and a Hershey’s Chocolate Chip Cookie for dessert.”
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: or visit: for more information.

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