Evolving a restaurant brand with relevance today includes expanding the brands reach into grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food if you don’t want your brand to look more like yesterday than today or tomorrow according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Piccadilly Restaurants menu was a perfect complement for its entrance into grocerant Ready-2-Eat and Heat-N-Eat fresh prepared food. Regular readers of this blog know that 83.2 % of dinners service at home include at least one grocerant niche Ready-2-Eat or Heat-N-Eat fresh prepared item according to Foodservice Solutions® most recent Grocerant ScoreCard.
New points of distribution provide increased consumer interest while elevating ‘fresh food discovery’ for many dinners today according to Johnson. Piccadilly’s new “Piccadilly’s To Go will have about 1,320-square-foot, offer convenient online, call-in and walk-in orders for Piccadilly’s freshly made classics. Every day Piccadilly To Go will feature a large selection of classic favorites, prepared on site and served behind a traditional serving counter inside the restaurant. As a To Go facility, there is no dining room or seating inside.
The new units will focus on speed and convenience including featuring a full-service, drive-thru window, where guests can order and pick up fresh meals. Drive-thru orders can be placed online, by phone or at the window for quick pick up. At the new Baton Rouge location delivery is available through the Waitr mobile app and Uber Eats.
Piccadilly To Go menu offers classic favorites like chopped beef, fried chicken, chicken tenders, Southern fried fish and more. New recipes and menu items rotate daily, including baked fish, grilled chicken, soups and more. Favorite sides such as carrot soufflé and macaroni and cheese will be featured daily. Pecan pie, red velvet cake and a selection of freshly prepared sweets will also be available.
Piccadilly CEO Azam Malik stated “We are very excited about the response to our first Piccadilly To Go, and we are planning to open multiple new Piccadilly To Go restaurants next year,” “Families want fresh, affordable, homestyle meal options, even though they don’t always have time to shop and cook. That’s what Piccadilly To Go provides.” Success does leave clues and grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food drive incremental top line sales and bottom line profits. Are you ready to move forward?
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, or