Thursday, November 1, 2018

Mix & Match Bundled Meal Components Prepared Fresh Boost Sales

Consumers are dynamic not static, times change, and consumers evolve according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  However, back in the day when Alice May Brock said: “Tomatoes and oregano make it Italian, wine and tarragon make it French, sour cream makes it Russian, lemon and cinnamon make it Greek, soy sauce makes it Chinese, garlic makes it good.”  She was right.  Today, consumer mix and match those items into one customized family meal and that’s is What’s for Dinner.
What Alice May Brock was envisioning, is today’s convenient meal participation, differentiation, and individualization.  Each continue to be a pillar of the grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food sales success in the minds-eye of the consumer.  According to Johnson they are also is the recipe for incremental retail food success in 2018 and 2019. Foodservice Solutions® October, 2018 Grocerant ScoreCards indicate that 83.2% dinners service at home have at least one fresh prepared meal component.
Meal components allow customers to select from Italian, American, French, Russian or Greek and utilize the components at home any way they like.  The new American meal can be a composite of any prepared food components that the individual may want and they can mix and pair them any way as well. 
Despite the undercurrents of political rhetoric, the United States is a melting pot of people from all over the world, with different cultures, traditions, and flavor preferences.  The new American meal is a melting pot of flavor and empowered choice.  Meal components that can be mix and matched for home consumption are integral to retail foodservice success.
Fresh prepared and portable Ready-2-Eat and Heat-N-Eat foods are now available for all.  Consumers however are now expecting to find grocerant fresh prepared meal components just about anywhere they shop.   Including furniture stores the ilk of Ikea, Convenience stores, Drug stores, Grocery stores, Restaurants, Mobile trucks and they expect them to just be waiting for the taking.  When developing new menu items do you consider where the food will be consumed?
Consumers have been exposed to a plethora of flavors and have not the time to master the skill of cooking each.  The rapidly growing grocerant trend is empowering the consumer to establish new customs and traditions in eating better, more flavorful food.  The Grocerant niche is about convenient meal participation, differentiation and individualization.
Here is our success clue for today: 83.7% of consumers what to eat their meal in front of their 65 Inch HDTV.  However, they are willing and want to buy their favorite meal component from a restaurant, brand, grocery, drug store, or furniture store of their choosing and mix and match the components into a perfect family meal.  
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit Johnson, or

No comments:

Post a Comment