Millennials are a Chain Restaurants Nightmare

O’ how times have changed grocerant niche Ready-2-Eat & Heat-N-Eat fresh prepared food can be found on 82.7% of American’s family dinners in the most recent Grocerant ScoreCards conducted according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. 

What’s more disturbing to U.S. chain restaurants; consumers prefer to eat dinner at home and are seeking more ways to help them do so, a survey by online grocer Peapod.

The Peapod study found that “of more than 1,000 adults polled, 77% said they would rather eat a homemade meal than go out for dinner, and 43% aim to cook more in 2019, according to Peapod’s annual meal planning forecast, compiled by Engine. Here is some of what they found:

1.       The top reason consumers said they’d rather make dinner at home is cost savings, cited by 77% of respondents.

2.       Desire to eat healthier (51%)

3.       Spend more quality time with family (41%),

4.       Millennials exhibited a greater desire to eat dinner at home, Peapod noted. The survey revealed that 59% of Millennials plan to cook more often, while 48% said that making the evening meal at home affords more time with family. 

5.       Millennials, were three to four times more likely than Boomers to have interest in creating weekly meal plans (51% versus 16%), cooking with children (39% versus 9%) and using online grocery delivery (29% versus 10%).

The simple fact is restaurant price continue to climb in November 2018 they were up 2.6% year over year according to the U.S. Bureau of Labor Statistics. While wholesales prices were down 0.3%.  Now that’s a continuing problem for restaurants.

When consumers are asked about cooking at home it is important to note they are not talking today about cooking from scratch according to Johnson.  What they are talking about is meal assembly.  Using Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food that can be mix & matched into a perfect family meal.  If success does leave clues and it does.  Retailer need to follow the clues to the Grocerant niche.

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.