Wingstop in an effort to captivate customer attention in the competitive ‘hot wing’ sector is going to increase its personalized convenience-driven messaging as it kicks off plans to rollout delivery nationwide according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. So, how are you edifying you branded relevance with consumers?
Recently, Wingstop announced rollout national delivery. That rollout began by launching delivery in the Los Angeles and Houston markets through Wingstop’s exclusive national delivery partner, DoorDash. The national rollout builds upon the successful delivery tests conducted in Las Vegas, Chicago, Austin, and Denver. In retail foodservice today, partnerships work according to Johnson.
New partnerships can drive sales in foodservice today as your brand is searching for the new electricity to help drive the brand forward. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.
The Wingstop and DoorDash partnership kickoff is offering free delivery in Los Angeles through Sunday, December 2. In Houston, delivery launched on November 28, and Wingstop and DoorDash are offering free delivery for an entire week beginning, Monday, December 10 through Sunday, December 16. For free delivery of Wingstop’s made-fresh, hand-sauced and tossed wings, and our famous fries and sides, hungry fans must utilize the Wingstop or DoorDash websites or mobile apps.
Stacy Peterson, chief experience officer of Wingstop stated “The future of dining is delivery. “And we believe that the national partnership with DoorDash is the best way for us to deliver Wingstop flavor to the doors of our fans. So, we are excited to begin the official national delivery rollout in two of our largest markets, Los Angeles and Houston. We plan to rollout delivery to 80 percent of our system by the end of 2019.” Is your brand looking for a new electricity or a new partnership to drive sales?
Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant