Success does leave clues and Balk Treat Box success has grown to the
point that they have out grown the food truck space so they opened a brick-and-mortar
to build on customer frequency trends that were driving success according to
Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Balkan Treat Box started as a food
truck venture and now it is restaurant concept that features the cuisines of
the Balkan Peninsula with food inspired from Bosnia to Turkey. “With wood-fire cooking as an essential
component to the menu, Balkan Treat Box will offer a new fast casual dining
experience” according to the company.”
The
opening of Balkan Treat Box is a dream realized for owners, chef Loryn Nalic
and her husband, Edo. Loryn, a seasoned chef, fell in love with Bosnian food as
she fell in love with Edo, who is a Bosnian refugee.
Before opening the Balkan Treat Box food truck, Loryn traveled to the
Balkan region for a two-month culinary exploration to cook with the locals and
learn how to make everything from somun and cevapi to the perfect Turkish
pide.
While the
new restaurant Balkan Treat Box is a fast casual, counter-service restaurant,
Nalic makes every dish to order so anticipate wait times of up to 15 minutes
from ordering in the opening weeks. Upon hiring additional staff, Balkan Treat
Box does plan to still operate the food truck in the spring/summer season.
Additional plans include breakfast and catering menus as well. Sales drive growth.
How is your concept evolving? Are you growing
new points of distribution?
Foodservice Solutions® specializes in
outsourced food marketing and business development ideations. We can help you
identify, quantify and qualify additional food retail segment opportunities, technology,
or a new menu product segment. Foodservice Solutions®
of Tacoma WA is the global leader in
the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant/ or twitter.com/grocerant
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