Foodservice Solutions® Grocerant Guru®, Steven Johnson based on Tacoma, WA has documented the value of the ‘halo’ of ‘better-for-you’ fresh prepared food since 1991. The undercurrent of consumer adoption of the platform of ‘better-for-you’ continues to grow as consumers continue to show a willingness to pay-up for ‘clean food and beverages.
Under the ‘halo’ are traditional labels the ilk of ‘all natural, organic, limited ingredients, as well as attributes the ilk of online ordering, delivery, fast service, recyclable packaging according to Johnson. Consumer trust in food manufacturing and consumer packaged goods companies declines, the demand for transparency is on the rise and it is at that intersection the retail foodservice is booming aka grocerant niche fresh prepared food in every sector of retail today according to Johnson.
Shelley Balanko, Ph.D, senior vice president of The Hartman Group stated “It has been evolving for quite some time as consumers have become more interested in what they are putting in their bodies,” …“Clean from the consumer perspective is something uncontaminated or transparent about how the food came to be, what is in it and who made it.”
Balanko continued “local has become much more important when communicating transparency, as consumers view local as fresh and sustainable and they like that local products don’t need to travel far or be manufactured in a country with different regulations than the United States.”
The fact is, between 2010 and 2017, the share of adults who make an extra effort to purchase locally grown foods increased to 45 percent, according to Simmons Reports by Simmons Research LLC. And according to Packaged Facts’ Organic and Clean Label Consumer report, just under half of adults surveyed said they prefer to eat without artificial ingredients, which is an all-time high.
“There are several drivers. One is the growing consumer concern about health issues linked to artificial ingredients, especially parents buying food for their kids,” said Steve Hartman, account director for the public relations agency Ingredient Communications, based in the United Kingdom.
Ingredient Communications’ research has found that as much as 71 percent of consumers (across Europe, North America and Asia-Pacific) will pay a higher retail price for foods and beverages made with ingredients they recognize and trust. What’s more, 18 percent said they would pay 75 percent more for such items.
Hartman continued “The research we conducted confirmed that clean label is now very much mainstream, with over half of consumers saying it’s important they recognize and trust the ingredients in a product they’re considering buying,” How is your brand getting ‘better’? Today, less is more, and transparency is ‘better-for-you’ in all of your customer touchpoints.
For international corporate presentations, educational forums, or keynotes contact: Grocerant Guru at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. For more information visit , or call 1-253-759-7869