Most of our regular readers
understand that “The future has already arrived; it’s
just not evenly distributed.” A quote made famous by William Gibson
sure comes to mind don’t you think.
Fresh
prepared “better for you” food and food options are driving success within the
grocerant niche which continues growing rapidly in every sector of retail
according to Steven Johnson,
Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Once
the kingpin of food sales was regional food retailer’s, now they risk being
marginalized by new concepts with smaller footprints, lower cost of goods, and
faster service. Food retailers must understand the new dynamics in the
industry and react properly in order to accelerate growth. The focus is
on the Grocerant Ready-2-Eat and Heat-N-Eat
fresh and prepared food.
“My mom made two dishes: Take it or Leave it.” Is a
line made famous by comedian Stephen Wright? Once again, the food
price, value, service equilibrium is resetting in Grocery stores, Restaurants,
and Convenience stores all the while the dollar store sector is entering the
fresh food space targeting the 65.3% of U.S. households with one or two residents.
Dollar
stores are entering the grocerant niche with Ready-2-Eat and Heat-N-Eat fresh and
prepared food that will provide a platform for continued customer migration as the battle
for share of stomach continues to expand. Traditional food sectors have noticed
discontinuity in consumer food shopping behavior and all are fighting for a greater share
of stomach.
Battle for Share of Stomach
Contributing
to this displacement is a focus on short term market metrics particularly price
as restaurants continue to raise prices grocery stores have had declining price
driving a price advantage consumer have begun to notice are attracted too. One
problem consumer doesn’t like to cook dinner four night a week, so they go
looking for a grocerant niche solution Ready-2-Eat and or Heat-N-Eat meal
solution according to Johnson.
Restaurants,
Dollar Stores, Club Stores, Ikea, Grocery store deli’s, and Convenience stores,
are sell meal components that are mixed and matched then bundled into
a family meal. What kind of food are you selling and where can it be
consumed? Where are you selling branded food?
Outside eyes can deliver top sales and bottom-line
profits. Invite Foodservice Solutions to provide brand and product
positioning assistance or a grocerant program assessment. Since 1991
Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant
niche for more: Email: Steve@FoodserviceSolutions.us
or visit: www.FoodserviceSolutions.us
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