Regular readers of this blog know about Choice Market the Denver, CO based
convenience store that does not compete with restaurants, grocery stores, or
other convenience stores for labor.
Without skipping a beat with freshness with it come to Ready-2-Eat and
Heat-N-Eat fresh prepared food Choice Market is a mini-mart in a vending machine according Tacoma, WA based Grocerant Guru®, Steven Johnson.
Choice Market is a 2,500-square-foot grocerant
outlet filled with Ready-2-Eat and Heat-N-Eat fresh prepared food that
opened in 2017. Choice Market focused on
one of the hallmarks of the grocerant niche food that is ‘better-4-you” that
are made locally. They offer
made-to-order sandwiches and meals and a product mix that is “90% better-for-you
products; 10% traditional c-store and large CPG brands,” according to founder
and CEO Mike Fogarty.
Reducing labor is key to keeping prices
down so Choice has found an even smaller, more convenient way to reach
customers. “The Choice Mini-Mart vending program combines quick service, fresh
quality food from local vendors and the latest technology in a machine
that is kept at the perfect temperature and is stocked with fresh, local
snacks, fruit, sandwiches, salads, jerky and more. Prices range from $3 to $6
for snacks and drinks and $7 to $11 for meal solutions.” That is fresh food
fast according to Johnson.
Currently there are two Choice Mini-Mart
vending machines in operations at Denver’s newest music venue, the Mission
Ballroom. Here is how it works; “customers slide a credit card to unlock the
door and access the food and drinks inside. Once they’ve taken an item and
shut the door, they will be charged for the items removed. Users have the
option of entering their email to get a receipt.”
Fogarty continued “Choice Mini-Mart is a
natural extension of our omnichannel strategy and fully aligns with our mission
to make good food accessible and convenient,….These vending machines are a
perfect fit for airports, hospitals, breweries, offices and other institutions
that are looking to provide their time-constrained customers and employees with
fresh and delicious food.”
Fogarty’s business model was inspired by
growing up going to East Coast-based Wawa convenience stores and spending time
in Europe with where small-format grocery stores are popular. “I would frequent
these small markets that were on almost every corner,” he said. “They were
thoughtfully curated, and full of great local products. When I came back to the
States, I felt this format was missing in our growing cities and really started
to rethink what a convenience store can and should be.”
Choice Mini-Marts, elevate possibility to
grow the brand’s reach fast and for less and looks very promising. Are you
selling fresh food fast? Does your
retail outlet look more like yesterday than tomorrow? Why?
Are
you ready for some fresh ideations? Do your food marketing tactics look more
like yesterday that tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may have the clue you need to propel your
continued success.
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