The first key to
success is understanding the customer. Convenience
store Circle K Partners understand that
consumers are dynamic not static and have thrown their marketing might into
delivery targeting fast food consumers and grocery stores delivery and pick-up competitors
according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Circle K is joining the list of
convenience store chains that offer delivery a bit late to the game but we hope
that they have learned what is working in fast food and what consumers like
about grocery delivery as they fit in the middle of both.
Circle K has a new partnership with Texas-based Favor to add the service to more than 160
stores in the Houston metropolitan area. Consumer can order a wide variety of
products, including snacks, beverages, beer and receive them in less than an
hour. There is no minimum order.
Paul Rodriguez, vice president of Circle
K Texas stated "We are excited to
partner with Favor and to see our Circle K stores in the metro Houston area
venture into home delivery," They
will have an advantage over most fast food retailers that deliver as you can
order beer and wine from Circle K.
So, if you are looking to order beer and
other items, customers can search for "Circle K 21+" in the Favor
mobile app or at favordelivery.com. Circle K 21+ delivery is available 7
a.m. to 11 p.m. on Monday through Friday; 7 a.m. to 12 p.m. on Saturday; and 12
p.m. to 11 p.m. on Sunday. New Favor users will receive free delivery for the
first 30 days, after which time there is a $3 delivery fee. Success does leave
clues.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/
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