Looking a customer ahead, Pizza
Hut is building top
of mind brand relevance with the fastest growing sport and some may argue most
valuable customer sub-set of any sport today according to Steven Johnson, Grocerant
Guru®
at Tacoma, WA based Foodservice
Solutions® while creating new
electricity for Pizza Hut’s customers and brand.
Once again Johnson give Greg Creed and his team credit
for not only looking a
customer ahead but doing it
with in a way that integrates Pizza Hut’s brand of virtual restaurants with the
first official Virtual Stadium rights deal in Esports.
Electronic
Arts Inc. the National Football League (NFL)
announced the launch of the EA SPORTS Madden NFL 20 Championship Series. This
year’s MCS enhances the connection to the sport as all four Madden NFL Major
tournaments occur during key NFL moments – the NFL Kickoff, the NFL playoffs
push, the Super Bowl and the NFL Draft. Additionally, official NFL partners
Pizza Hut and SNICKERS will serve as official MCS sponsors, heightening the
connection to the League.
Rachel Hoagland, NFL Vice President, Head
of Gaming & Esports “We view esports
as a key accelerant to growing the NFL. It enables new ways for young fans to
engage in the sport through Madden NFL competition,” “Competitive Madden
unlocks great potential as the authenticity it provides enhances engagement and
the connection between our 32 NFL Clubs and football fans around the world.”
MCS Major live tournaments will occur in
Pizza Hut Stadium—the new home of competitive Madden NFL. Pizza Hut Stadium is
the first-ever official virtual stadium rights deal in esports. SNICKERS will
return for another season after its impactful Madden NFL 19 highlights
integration and MCS Moment of the Year Award voted on by the Madden NFL
community. SNICKERS will continue to surround the biggest plays and most
memorable moments of the MCS.
Marianne Radley, chief brand officer at
Pizza Hut "Pizza and sports go hand in hand, and esports is no exception.
Pizza Hut has always been a trailblazer in the gaming space, from the days of
tabletop Pac-Man in our restaurants, to now, becoming the first-ever brand to
have an official virtual stadium rights deal in esports," "The goal of all our partnerships is to
create 360 fan engagement and we are thrilled to join forces with EA sports to
create memorable experiences that connect fans to their favorite sports like
never before."
So, is your brand looking a customer
ahead? Are you looking to grow business
like you did yesterday or do you want tomorrow customers? Just where is your
brand headed? Are you building a larger share of stomach or a larger share of
Top of Mind or both?
Johnson stated “that in my minds-eye the
new electricity must be very efficient for the supply chain and includes such
things as fresh foods, plant based
foods, sampling, toy’s, beer,
developing brands, unique urban clothing, grocerant positioning, fresh
food messaging, autonomous delivery, cashier-less retail, plates, glasses,
cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive
the next generation of retail must embrace the artificial intelligence
revolution while simultaneously embracing fresh food and beverages that
are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more
like yesterday than tomorrow? Why?
If
you are looking for a new partnership to drive sales? Are you ready for some
fresh ideations? Do your food marketing tactics look more like yesterday that
tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may have the clue you need to propel your continued
success.
Battle for Share of Stomach
No comments:
Post a Comment