Del Taco understands that its brand needs to be an invitation for trial and adoption all the while consumer interactive and participatory according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Consumers are dynamic not static and Johnson askes just what has your brand done for its best customers lately that surprised and delighted them? In the case of Del Taco they found a partner that could add new electricity elevating its brand with its best customers according to Johnson.
Del Taco introduced a Craveable Sweets & Scents Aromatherapy Set that includes three scents. Yes, Del Taco, with 580 locations across the country, has just introduced a Mini Churro Dipper Shake nationwide, and to celebrate, the brand is launching a limited offering of “Craveable Sweets & Scents” aromatherapy set, crafted with essential oils, in Vanilla, Chocolate and Churro scents.
The Craveable Sweets & Scents Aromatherapy Set, which includes all three scents, will be available for purchase starting this Tuesday, October 1 at 1 p.m. ET on Del Taco’s webstore. They’ll be $1.49 for the set, which is the same price as Del Taco’s new Mini Churro Dipper Shake (shipping/handling of $5 will be on top of that).
Consumers are dynamic not static how is your brand keeping up with consumer demand for fresh fast food? How are you driving new electricity into your brand?
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based foods, sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more like yesterday than tomorrow? Why?
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.