Success does leave clues and at OtaJoy (Otafuku Foods, Inc.) success comes from listening to consumers and focusing on consumer touchpoints according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. I recently cooked at home a new grocerant niche fresh prepared meal kit from OtaJoy and I must say that it elevated my cooking skill-set at home much to the delight of my family.
Food manufacturing today is about selling food to consumers that they want. Consumers are dynamic not static and OtaJoy is expanding its brand’s reach, impowering consumers to cook fresh food fast, utilizing flavors they have come to like but do not have the skill-set to prepare at home.
OtaJoy says they goal is to share the foods we know and love in a way that's good for our customers. That's why we're constantly educating ourselves on the latest advancements in food science and manufacturing. Our Research and Development team works to source ingredients responsibly and eliminate filler ingredients from our recipes, while our production team strives to operate in the most environmentally-friendly way possible and their new meal kits do just that.
Consider this, Otafuku Foods, Inc. goes back to 1922 when Sasaki Shoten opened for business as a sake and soy sauce wholesale/retail store in Hiroshima, Japan. The rice vinegar brewery started operations in 1938, and the company lost everything when the atomic bomb hit the city of Hiroshima. Vinegar production had to be restarted from scratch after the war.
So, during WWII, a savory "pancake" with readily-available ingredients became popular due to a widespread shortage of rice. In 1950, "Otafuku Worcestershire Sauce" was introduced as the dish became even more popular, followed by "Otafuku Okonomi Sauce" in 1952. A lot of arduous research and development went on behind the scenes, but soon Otafuku had one of Japan's best-loved sauces. As Japan's passion for okonomiyaki grew, so did Otafuku Sauce Co., and they quickly expanded their line of sauces to include yakisoba, tonkatsu and takoyaki. Today, Otafuku is continuing to expand its reach testing grocerant niche fresh meal kits! I for one think that they taste great, are simple to prepare and will help drive Otafuku to the next level.
When times hand you a lemon, or the tide is turning on your product line are you focusing on the consumers, the past, or not at all. Customers are dynamic not static. Do you need help expanding? Visit www.FoodserviceSolutions.us or call our Grocerant Guru® at: 253-759-7869.