Wednesday, October 2, 2019

Zippin Expands Non-traditional Locations to Expand the Brand


Regular readers of this blog know that Zippin is a check-out free retailer. Well in order to drive adoption Zippin has now has partnered with Golden 1 Center in Sacramento, Calif., to open the first in the world in-arena checkout-free convenience store and according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® that’s the incremental visibility that the brand need.
The new Zippin store will be located at the Southwest entrance of Golden 1 Center and will be open during Sacramento Kings home games and concerts at the arena. Sacramento Kings Chairman and Governor Vivek Ranadiv√© stated “We are committed to leveraging technology to identify and deliver cutting-edge, innovative solutions that enhance the fan experience,”  “Using AI-driven checkout-free technology we are excited to deliver a first-of-its-kind frictionless shopping experience ensuring our guests are able to get back to the action as quickly as possible.”
Starting this month (October 2019), Golden 1 Center fans and guests will have the opportunity to purchase food and beverage items such as popcorn, draft beer and a variety of snacks and drinks without the hassle of checkout lines and self-scanners.
For those of you who are not regular readers of this blog; San Francisco-based Zippin uses AI technology with cameras and sensors to accurately identify who bought what as shoppers walk around the store shopping naturally. So, here is how it will work:
Using the award-winning dual mode Sacramento Kings + Golden 1 Center app and/or the Zippin app, fans and guests can visit the store, grab items off the shelves, and exit without waiting anywhere or scanning any items. The receipt will appear in the app.
Shoppers who do not have the app will be able to enter the store by presenting a valid credit or debit card at the entrance.
Zippin’s technology also provides real-time inventory tracking allowing concessionaires to re-stock at just the right intervals and maximize sales conversion. As Zippin keeps accurate count of all the products on every shelf in the store, shoppers will be able to use the Kings or Zippin app to browse what is available in the store from anywhere.

Zippin CEO and Co-founder Krishna Motukuri stated “Banish the checkout line. That’s Zippin’s motto,”“I can’t think of a better place than a sports venue to eliminate the checkout line. When Zippin launches in Golden 1 Center this Fall, Sacramento Kings fans will be able to walk in, grab a beer, and walk out in under 30 seconds.”
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant

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