Fun in the sun is on the menu at
Baskin-Robbins, our ice cream impresario, according to the team at Tacoma, WA
based Foodservice Solutions®. It’s hot, its summer, and
the ‘halo’ of better for you encompasses ice cream, the beach, and many of the
creatures around it.
So, Baskin-Robbins is serving up some serious under the sea ice cream fun with the
launch of its new offering, Creature Creations Into the Sea. Just in time
to beat the summer heat, these decked out, sea-inspired scoops feature a cast
of nautical characters that will have ice cream lovers’ taste buds (and
imaginations) adrift with excitement.
Your family will like the straight from
the seven seas, the new Creature Creations - including a dolphin, shark,
and sea turtle - are riding waves into Baskin-Robbins shops all summer long
through playful cup designs, an edible white chocolate topper and a colorful
explosion of sea-inspired sprinkles. Guests will also receive a free
creature-inspired crown with every Creature Creations purchase to add a
splash of fun while enjoying their ice cream, while supplies last. For a
shareable Creature Creations experience, these friendly faces from under
the sea are also available in customizable ice cream cakes perfect for summer
birthdays, backyard barbeques, or any summer occasion.
Get this, guests who want to dive deeper
into the adventure, Baskin-Robbins’ July Flavor of the Month, Beach Day, is a
scoop of summer paradise. Beach Day is a sweet and salty wave of blue sea salt
vanilla-flavored ice cream, swirled with crunchy graham cracker “sand” and milk
chocolate-flavored caramel-filled candy sea turtles and colorful frosting
flecks – the perfect complement to any Creature Creations® character.
Shannon Blakely, Vice President of
Marketing & Culinary, Baskin-Robbins, stated, “It’s officially summer at
Baskin-Robbins,” …“Beach Day and our lively lineup of Creature
Creations will have you feeling like you’re enjoying a day at the beach
even when you’re not seaside.” How are your customer having fun with your brand
this summer?
Foodservice Solutions® specializes in outsourced business
development. We can help you identify, quantify and qualify additional food
retail segment opportunities or a new menu product segment and brand and menu
integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit
us on our social media sites by clicking one of the following links: Facebook, LinkedIn, or Twitter
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