Little Caesars Plant-Based Pepperoni Pizza Is on Trend

 

Little Caesars plant-based pepperoni aka Planteroni is a value added welcome mat that will drive trial, adoption, and new electricity for Little Caesars according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Yes, Little Caesars is asking customers to suspend their “disbeleaf” and declaring its new pizza with plant-based pepperoni to be unbelievably zesty, bold, and absolutely delicious. The chain is launching the Planteroni Pizza, made with the new Field Roast Plant-Based Pepperoni, to many of its stores across the United States starting today. 

According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”  That said, what are you waiting for?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.

Little Caesars new pizza option will be available at Little Caesars locations in the cities and suburbs of Los Angeles, New York City, Miami, San Francisco, Portland, Oregon, and the chain’s hometown of Detroit. Customers can choose from a regular Planteroni Pizza for $8.49, a Slices-N-Sticks product consisting of half Planteroni Pizza and half cheesy, buttery tasting breadsticks for $8, or add Field Roast Plant-Based Pepperoni as a topping on any custom pizza.

Jeff Klein, chief marketing officer at Little Caesars, "Planteroni delivers a plant-based version of the delicious flavor of America’s most popular pizza topping, and you need to taste it to believe it,” …. "This product is really going to surprise and delight our customers.”

There is no doubt that consumers have a growing appetite for plant-based protein options according to recent data, which shows that 69% of people would order plant-based meat. Little Caesars and the Field Roast brand are satisfying that craving with the Planteroni Pizza, a regular pizza made with plant-based pepperoni that delivers an authentic, bold pepperoni taste. Field Roast Plant-Based Pepperoni is the first pepperoni alternative on the market to be made with pea protein, not soy; it’s crafted with fresh spices including whole pieces of fennel, cracked black pepper, garlic and paprika. The Field Roast brand debuted the first-of-its-kind innovation earlier this year, making Little Caesars the first national pizza chain to offer it so broadly in the United States.

Dan Curtin, President of Greenleaf Foods, stated, “This is a huge moment for pizza lovers because for the first time, they have access to a zesty, bold -plant-based pepperoni made with pea protein that absolutely delivers on taste,”... “We believe every occasion deserves bold, inspired flavors—we’re excited to work with Little Caesars to deliver on that promise.”

Now customers can order their Planteroni Pizza for delivery using the Little Caesars app, or pre-pay and then conveniently collect their order using Pizza Portal pickup (a heated, self-service mobile order pickup station) at any participating Little Caesars Location in the selected markets.

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.