Grocerant Niche Meal Components Multicultural Flavors Drive Adoption

 

At the intersection of what’s for dinner, a time starved consumer, is an industry undercurrent of authentic meals and meal components with flavors from countries around the world that most Americans have been exposed to at a local restaurant, like, and want more of but don’t have any inclination on how to cook according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Thus, consumers are migrating too grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food from every sector of retail foodservice today according to Johnson increasingly at grocery stores via the ‘service-deli’.  

Recently, Acosta, released its second “The Why? Behind The Buy: Multicultural Shopper Insights” report, detailing grocery shopping trends and behaviors of multicultural consumers.

So, with $3.9 trillion in buying power, according to a 2019 University of Georgia report, Hispanic, Black and Asian shoppers in the U.S. are making an impact on the grocery industry. According to Acosta’s research, online grocery shopping among all shopper groups grew last year, with Hispanic (29%), Black (33%) and Asian (40%) shoppers expecting to spend even more online in the future – indicating the influential role consumer behaviors play in the retail market. All looking for time saving solutions according to Johnson.

“Multicultural households continue to be a driving force of purchasing power and will account for half of the U.S. population in less than 25 years,” said Acosta Executive Vice President of Business Intelligence Colin Stewart. Even as important is the exposure all Americans have had to this authentic comfort foods from around the world.

Acosta’s research provides in-depth insight into multicultural consumers’ evolving grocery shopping habits and preferences including:

Traditional channels like grocery stores and mass merchandisers still dominate the landscape, but online grocery shopping gained momentum in 2020 across all shopper segments.

·         54% of Hispanic consumers shop for groceries online, and these shoppers spend 42% of their monthly grocery dollars online.

·         41% of Black consumers shop for groceries online, and these shoppers spend 39% of their monthly grocery dollars online.

·         41% of white consumers shop for groceries online, and these shoppers spend 38% of their monthly grocery dollars online.

·         40% of Asian consumers shop for groceries online, and these shoppers spend 39% of their monthly grocery dollars online.

Note: While all online shopper segments spent about 40% of their grocery dollars online, multicultural shoppers are most likely to increase their spending in the future.

·         40% of Asian shoppers expect to spend even more money online grocery shopping in the future.

·         33% of Black shoppers expect to spend even more money online grocery shopping in the future.

·         29% of Hispanic shoppers expect to spend even more money online grocery shopping in the future.

·         25% of white shoppers expect to spend even more money online grocery shopping in the future.

When asked about their levels of enjoyment while shopping for groceries, multicultural households were far more likely to enjoy the experience than white shoppers. So, here is our question.  How are you helping them save time not cooking from scratch?  Are you offering comfort food with flavor from around the world?

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869