Regular readers of this blog know that in
every sector of retail foodservice today, grocerant niche Ready-2-Eat and
Heat-N-Eat fresh prepared food is driving incremental growth. Hand held food for immediate consumption is
the unsung platform driving consumer adoption according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Panda
Express excels at fresh flavorful food fast. Panda,
has made fast food a staple for many Americans for Dinner with its ‘plates and
bowls’. Now they are expanding their reach in the most popular category of fast
food; that right, hand held food for immediate consumption with a signature
chicken sandwich.
I’m sure you guessed that the sandwich
combines breaded white meat chicken breast topped with the classic Original Orange Chicken and a spicy aioli
sauce. Is there anyone that does not want to try that for lunch?
As you know, over the last few years, Panda Express has been innovating
different ways to enjoy the classic Orange Chicken dish—from the Orange
Chicken Burrito to its newest invention—the Orange Chicken Sandwich. For
a limited time, Panda Express is testing this new menu
item, inspired by Panda’s iconic fan-favorite menu item. Marrying the sweet,
tangy flavors (and there’s a little kick!) with America’s
favorite comfort food, fried chicken—it’s a perfect meal to enjoy on the
go.
This new sandwich combines breaded white
meat chicken breast topped with the classic Original Orange
Chicken and a spicy aioli sauce on top of a bed of shredded cabbage
and thick crinkle cut bread and butter pickles, all
nestled between a soft, sweet King’s Hawaiian bun. How
are you evolving you brand?
Invite Foodservice
Solutions® to complete a Grocerant ScoreCard, or for product positioning or
placement assistance, or call our Grocerant
Guru®. Since 1991 Foodservice
Solutions® of Tacoma, WA has been the global leader in the
Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
No comments:
Post a Comment