The Relevance of Foodservice Solutions' Five Ps of Food Marketing in Today's Food Industry

 

The food industry has been undergoing significant changes, with consumer preferences shifting towards convenience and portability. Amidst these changes, the Five Ps of Food Marketing developed by Steven Johnson at Tacoma, WA based Foodservice Solutions have been proven to be a successful strategic path for the food retail industry. These principles were perfected, developed, and tested over time utilizing the Grocerant Guru® time-tested formula: Build, Measure, Learn, Repeat. 

The Impact of the Five Ps on the Food Industry 

The undercurrents of change and success within the food industry today can be traced back directly to Foodservice Solutions® Five Ps of Ready-2-Eat and Heat-N-Eat fresh prepared food marketing. Developed by Foodservice Solutions® Grocerant Guru® Steven Johnson in 1994, these principles have been introduced, implemented, and integrated by various foodservice companies, leading to their success. 

Foodservice Solutions® excels at vertical brand product positioning, marketing strategy, and business development, specifically identifying, quantifying, and qualifying niche opportunities for global foodservice related activities, specifically Ready-2-Eat and Heat-N-Eat fresh prepared food. 

Now let’s take a look at The Grocerant Guru's Five Ps of Food Marketing with a dive into the restaurant sector, convenience store sector, grocery sector, and the dollar store sector.

The Grocerant Guru's Five Ps of Food Marketing - Product, Packaging, Placement, Portability, and Price are not just buzzwords. They have become pillars that uphold food industry sales while drive customer migration across all of this retail food sectors. Let's explore how these principles are growing in relevance within the restaurant sector, convenience store sector, grocery sector, and at Dollar Stores today. 

Product 

In the restaurant sector, the focus on product has shifted towards healthier, locally sourced, and unique offerings. Consumers are increasingly interested in knowing where their food comes from and how it is prepared. They want to get it via a drive-thru.  

In the convenience store sector, the product range has expanded beyond traditional snack foods to include fresh, fresh Ready-2-Eat meals, fresh prepared meal components, gourmet coffee, and even craft beer in some locations. 

Grocery stores are focusing on offering a wider variety of products, including organic, gluten-free, and vegan options, to cater to diverse dietary preferences. All offered at the service deli fresh prepared, portioned, portable, and available fast.

Dollar Stores are expanding their food and beverage offerings, with some even incorporating fresh produce and frozen sections to their product lineup expanding into ‘grab-N-go’.

Packaging 

In the restaurant sector, sustainable packaging is a growing trend. Many restaurants are opting for biodegradable or recyclable packaging to reduce their environmental impact. 

Convenience stores are also focusing on packaging, with an emphasis on grab-and-go items that are easy to consume on the move. 

In the grocery sector, packaging plays a crucial role in product differentiation and branding. There's also a growing trend towards using packaging that is eco-friendly and informative. 

Dollar Stores are leveraging packaging to enhance the perceived value of their products, with clear labeling and attractive designs. 

Placement 

In the restaurant sector, placement is all about location. Restaurants strategically choose locations with high foot traffic and visibility, space for a pick-up window and a or a drive-thru.

Convenience stores rely on strategic product placement within the store to drive impulse purchases with heavy emphasis of fresh prepared Ready-2-Eat and Heat-N-Eat ‘grab-n-g- bundled meal and beverage options.  

In the grocery sector, product placement is a science, with high-demand items often placed at eye level and promotional items at the end of aisles or in front of the service deli.

Dollar Stores use placement strategies to highlight their value proposition, often placing the most affordable items in prominent locations. 

Portability 

Portability is key in the restaurant sector, with a growing demand for take-out and delivery options. 

In the convenience store sector, portability is a major selling point, with many items designed to be consumed on-the-go. 

Grocery stores are responding to the demand for portability by offering pre-packaged meals and snack options. 

Dollar Stores are also recognizing the importance of portability, particularly for customers seeking quick and affordable meal solutions. 

Price 

In the restaurant sector, pricing strategies are being used to attract a wider range of customers, with options ranging from value meals to premium dishes aka mix and match meal components. 

Convenience stores are leveraging competitive pricing to drive sales of their expanded product offerings, in an effort to garner restaurant fast food customer.  

In the grocery sector, price continues to be a major factor in consumer decision-making, with many stores offering loyalty programs and discounts to provide value to their customers. 

Dollar Stores are capitalizing on their reputation for affordability, with low price points driving their appeal.

Steven Johnson's team at Foodservice Solutions Five Ps of Food Marketing are more relevant than ever across all sectors of the food marketing industry. As consumer preferences continue to evolve, these principles will remain at the forefront of successful food marketing and eMarketing strategies.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday than tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.