Thirsty the Smoothie Keg just Might Be for You

 

The success of the grocerant niche is based in large part on convenience, time, and the ‘halo’ of better for you according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® who believe that the Smoothie Keg just might be the right product at the right time to drive incremental top line sale and bottom line profits.

Smoothie King's Smoothie Keg has the potential to be a hit with consumers for a few reasons:

·         Convenience: The keg offers pre-portioned smoothies, eliminating the need for daily blending and simplifying portion control. This could be a big win for busy consumers who want healthy and convenient on-the-go options.

·         Variety: Smoothie King could offer a variety of flavor options in the keg format, catering to different taste preferences and dietary needs. This could be especially appealing to people who enjoy smoothie variety but find it tedious to buy or make different ingredients every day.

·         Freshness: Smoothie King might use flash-freezing technology to preserve the freshness of the ingredients in the keg. This could be a selling point for consumers who are concerned about the quality and nutritional value of pre-made smoothies.

·         Reduced Waste: Depending on the packaging, Smoothie Kegs could potentially reduce waste compared to individual smoothie cups. This could resonate with environmentally conscious consumers.

·         Subscription Potential: There's a possibility Smoothie King could offer subscription services for Smoothie Kegs, delivering refills to customers' doorsteps. This would provide further convenience and potentially build customer loyalty.

However, there are also some potential challenges:

·         Price: The keg and refills might be more expensive than buying individual smoothies, which could be a turnoff for some consumers.

·         Availability: Freezer space can be limited, so consumers might not have room for a bulky keg. Additionally, Smoothie King would need to ensure widespread availability of the kegs and refills in their stores.

·         Taste and Texture: Some consumers might prefer the taste and texture of freshly blended smoothies. Smoothie King would need to ensure the kegged versions maintain a high quality that rivals fresh smoothies.

Overall, Smoothie Kegs have the potential to be a success story for Smoothie King, but the company will need to address potential drawbacks like price and availability to fully capture the market.

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us