Steven Johnson the
Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes
that, it's clear that White Castle's strategic focus on consumer interactive
participatory marketing is what sets them apart in the fast-food marketplace.
Their latest campaign for the summer season exemplifies this approach,
showcasing how they engage with customers in a dynamic and personalized manner.
White Castle, America's pioneering fast-food hamburger restaurant, is once again demonstrating its knack for innovation and customer engagement with the return of the Hidden Valley Ranch Chicken Rings and the exciting introduction of Smoky BBQ Chicken Rings. These mouthwatering all-white meat Chicken Rings are available at a remarkable value—just 12 for $3.99 at participating locations.
The Smoky BBQ Chicken Rings bring a perfectly balanced
blend of spices, offering bold flavor without overwhelming sweetness or
spiciness. Meanwhile, the Hidden Valley Ranch Chicken Rings are seasoned with
the iconic Hidden Valley Ranch mix, featuring a tangy blend of garlic, chives,
and a touch of buttermilk.
"Our culinary team thrives on creativity, and these
Chicken Rings are a testament to that," said Chef Phillip Bach, Head Chef
and Director of Product Innovation at White Castle. "The unique seasonings
elevate our classic Chicken Rings, promising a delightful and adventurous taste
experience."
White Castle's commitment to versatility and customer
satisfaction is evident in the Chicken Rings' adaptability. Cravers can enjoy
them as a complement to their favorite Sliders or as a stand-alone entrée. With
most White Castle locations open 24/7 and others open past midnight, customers
can indulge in these delicious offerings whenever the craving strikes.
“These Chicken Rings are perfect for summer gatherings with
family and friends,” said Jamie Richardson, Vice President of White Castle.
“The combination of delicious flavor and unbeatable value at 12 for $3.99 makes
them an irresistible treat.”
In addition to the Chicken Rings, White Castle is offering
Shareable Meal #9 for the summer—a family-friendly option featuring 10
steam-grilled Original Sliders, 20 Chicken Rings, and a sack of crispy
crinkle-cut fries. This meal is perfect for Cravers looking to feed their
family affordably and conveniently.
White Castle's summer promotions continue their tradition
of offering exceptional value and unique taste experiences. With a variety of
deals and special offers, White Castle ensures that every customer can enjoy
their favorite treats at great prices. Highlights include a BOGO free small
shake during the Summer Solstice, free Sliders on National Onion Day, and
discounted combo meals over the Independence Day weekend.
Here are the exclusive offers scheduled for June and July:
|
Occasion |
Offer |
Dates |
|
Summer Solstice |
BOGO free small shake after 8 p.m. |
June 20 – 23 |
|
National Onion Day |
BOGO 2 free Sliders (limit 2 free) |
June 27 – 30 |
|
Independence Day |
BOGO individual combo meal |
July 4 – 7 |
|
National French Fries Day |
BOGO free small fries (online orders use code FRYDAY) |
July 12 |
|
National Cheesecake Day |
BOGO free dessert-on-a-stick (online orders use code
CAKEDAY) |
July 30 |
“The summer season is packed with memorable moments, and
we're here to help you make the most of it,” added Richardson. “White Castle
has always focused on value, and we’re your go-to spot for great food at
appealing prices, whether it’s morning, noon, or late-night at Night Castle.”
White Castle’s participatory marketing strategy, which
includes engaging social media promotions and interactive deals, solidifies
their position as a leader in the fast food industry. By fostering a direct
connection with customers and providing exceptional value, White Castle
continues to set the standard for consumer-focused innovation.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food
marketing tactics look more like yesterday than tomorrow? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the
clue you need to propel your continued success.
In a Battle for
Share of Stomach
Marketing Messaging Matters
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