Tijuana Flats Customer Focused for Memorial Day

 

Mix and match meal bunding is a hallmark of the grocerant niche driving top-line sales and bottom-line profits.  With an astute understanding of its customers and their need-set for the Memorial Day weekend. Tijuana Flats is giving its guests one more reason to celebrate this Memorial Day.

Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, stated, “focusing on the customer is a success clue that Tijuana Flats excels at.” Giving customers what they want and need when they want it is a success clue all food retailers should embrace.

Last week Tijuana Flats the Tex-Mex Original announced that it will offer guests free Churro Bites with the purchase of a Taco Take Home Meal Kit from Friday, May 26 through Sunday, May 28.

The $40 Taco Take Home Meal Kit includes: 

·         Choice of hard corn or soft flour tortillas

·         Chicken and beef proteins, toppings and chips. Upgrade to steak for $6.

·         Free churro bites

The offer is available while supplies last at participating locations. No substitutions, additional exclusions may apply. It is available online and through the Tijuana Flats Rewards app for curbside pick-up, to-go, or delivery.

All Tijuana Flats locations will be closed on Monday, May 29 in observance of Memorial Day.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 

Tijuana Flats Enjoy March Madness with US

 

It’s that time a year that our colleagues, friends and family ask us to join their March Madness ‘pool’ and compete just for fun or for a little bet on the side. With the freshness of each new spring March Madness is the one time spots fans, non-sports fans simply come together to play ball according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Success does leave clues and family, friends, and colleagues combine to make March Madness the perfect event to drive top line sales and bottom-line profits according to Johnson.  Restaurants are designed to bring consumer together and Tijuana Flats is doing just that. No matter what team you support Tijuana Flats is going to help you enjoy the game.

Tijuana Flats is helping its guests tip off Selection Sunday and the opening weekend of March Madness with two mouth-watering deals. Guests can choose from taco, burrito or wings take-home meal kits and receive a free gallon drink and dessert with their order on March 13 and 14. In addition, all DIY Bar catering orders for 10 or more people on March 14 will receive a free gallon drink and dessert.

To receive their free gallon drink and dessert, guests must use the code MMTH7521 at checkout. The offer includes the choice of a gallon of iced tea or lemonade, and one dessert, either the new churro bites or the Flathead favorite, cookie dough flautas. Taco, burrito and wings take-home meal kits feed 4–6 people and are available for curbside pickup, to-go, or delivery, and are not available for dine-in.

For larger parties, guests can order a DIY catering bar for 10 or more people, and receive free drinks and dessert. Drink options include iced tea or lemonade and dessert options include churro bites or cookie dough flautas. Guests must mention the promotion to receive the offer, which is not valid with any other offer or promotion and is not available through third party delivery services. Orders must be placed by calling (844)-4TFLATS (483-5287) by March 13, 2021.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 

Tijuana Flats Holiday Mix and Match Meals

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive customer adoption, customer channel migration, while driving relevance according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

When Dining-Out while Eating-In continues to garner favor with consumers, Tijuana Flats “Backyard Bundle” this Independence Day weekend will be a brand messaging success according to Johnson.

Holidays are the perfect opportunity for food retailers to shift focus from one channel of distribution to another to complement consumer relevant touchpoints.  

Let’s look and see what the $40 bundle that will feed from 4-6 adults or lots of kids includes:

1.       Taco or burrito take-home meal kit with the option of two proteins (classic chicken, blackened chicken, beef, refried beans or black beans), steak for $6 extra.

2.       Chips and salsa

3.       Iced Tea – sweet or unsweet (one gallon) or Lemonade (one gallon)

4.       Complimentary kid’s activity pack with coloring sheets, crayons and tattoos (upon request)

This offer is available for curbside pickup, to-go or delivery (not available for dine-in). Orders can be made through the Tijuana Flats Rewards app, online at tijuanaflats.com or by calling a Tijuana Flats store. Are you looking at new non-traditional avenues of distribution?

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.

Tijuana Flats Elevates Consumer Relevance with In-Store Fresh Market

Regular readers of this blog know that Millennials are in search of fresh food discovery, migration to new avenues of distribution, fresh bold flavors, and want all of that fast according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

One company Tijuana Flats is on the right track according to Johnson as it launched an in-store Flats Fresh Market. Consumers are empowered to buy select grocery and marketplace items at every Tijuana Flats location. The following items will be available (while supplies last):

·         Heat & serve meal kits

·         Fresh produce (tomatoes, onions, fresh jalapenos, bell peppers, lemons, limes, hearts of romaine, fresh cilantro and garlic cloves)

·         Fresh packaged meat (steak tips, chicken cutlets, ground beef)

·         Bottled water & canned soda

·         Chips & dips

·         Bottled wines (Pinot Grigio, Pinot Noir)

·         Bottled beer (domestic, import/craft)

·         Tijuana Flats Signature Hot Sauces

·         Brookies (brownie cookies)

·         Paper products (toilet paper, paper towels, facial tissues)

So, here is the question will this customer solution evolve with more relevance and bold flavored touchpoints after we get over C-19? It can, and the team at Foodservice Solutions® has lead, tracked, quantified, qualified, identified the most successful grocerant niche platforms since 1991. Want to know more?

Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

At Tijuana Flats Differentiation Means Familiar

Success does leave clues and regular readers of this blog know that Steven Johnson our Grocerant Guru® regularly states that “in food retail differentiation does not mean different it means familiar’. Tijuana Flats has picked up the right clue as it rolled out a summer Limited Time Offer (LTO).  The new menu item is Dos Cheeseburger Tacos, which includes two tacos with seasoned fries, for just $7.89.

Yes, Tijuana Flats is bringing together the best of both tacos and burgers this summer for one epic mash-up of deliciousness with the Cheeseburger Taco. The LTO  is available at all Tijuana Flats locations from July 30–September 9.

As you can see from the picture and the description differentiation does not mean different.  The Cheeseburger Taco is a tasty concoction consisting of a tortilla filled with seasoned ground beef, cheese, lettuce, tomatoes, pickles, ketchup and mustard. Instead of chips, Flats fans that order the Cheeseburger Taco will receive a side of seasoned fries and queso.

Throughout the summer, Flats guests can order Dos Cheeseburger Tacos, which includes two tacos with seasoned fries, for just $7.89. Fry lovers (and who isn’t a fry lover?) can get a side of fries for $2.99, an order of fries and queso for $5.29 or upgrade Flats chips to fries on any Flats dish for just $0.99.

Rick Van Warner, CEO. “We know Flatheads love a good twist on a classic dish, and we can’t wait for our guests to dig into the best of both tacos and burgers at Tijuana Flats.” How is your brand edifying it’s relationship with consumers? 

Are you trapped doing what you have always done and doing it the same way?  Where is your new electricity coming from?  Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.