Monday, July 23, 2018

At Tijuana Flats Differentiation Means Familiar

Success does leave clues and regular readers of this blog know that Steven Johnson our Grocerant Guru® regularly states that “in food retail differentiation does not mean different it means familiar’. Tijuana Flats has picked up the right clue as it rolled out a summer Limited Time Offer (LTO).  The new menu item is Dos Cheeseburger Tacos, which includes two tacos with seasoned fries, for just $7.89.
Yes, Tijuana Flats is bringing together the best of both tacos and burgers this summer for one epic mash-up of deliciousness with the Cheeseburger Taco. The LTO  is available at all Tijuana Flats locations from July 30–September 9.
As you can see from the picture and the description differentiation does not mean different.  The Cheeseburger Taco is a tasty concoction consisting of a tortilla filled with seasoned ground beef, cheese, lettuce, tomatoes, pickles, ketchup and mustard. Instead of chips, Flats fans that order the Cheeseburger Taco will receive a side of seasoned fries and queso.
Throughout the summer, Flats guests can order Dos Cheeseburger Tacos, which includes two tacos with seasoned fries, for just $7.89. Fry lovers (and who isn’t a fry lover?) can get a side of fries for $2.99, an order of fries and queso for $5.29 or upgrade Flats chips to fries on any Flats dish for just $0.99.
Rick Van Warner, CEO. “We know Flatheads love a good twist on a classic dish, and we can’t wait for our guests to dig into the best of both tacos and burgers at Tijuana Flats.” How is your brand edifying it’s relationship with consumers? 
Are you trapped doing what you have always done and doing it the same way?  Where is your new electricity coming from?  Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

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