CryptoCoin Takeaway at Which Wich

 

Has the crypto currency craze reached its peak?  It just might have as Which Wich Superior Sandwiches is selling 100 Crypto Box meals per store that includes a CryptoCoin.  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®” there are a lot of people taking about having crypto currency, if you are one of the lucky ones you will have a CryptoCoin that you can actually show them.  That just might be worth stopping by your local Which Wich.”

Focused on the growing grocerant niche Ready-2-Eat and Heat-N-Eat mix & match meal bunding platform, Which Wich has a brand-new Crypto Box meal available only on April 29 at Which Wich locations in the U.S., while supplies last.  

So, the new Crypto Box meal includes any regular 7-inch sandwich, a cookie, a bag of chips and a large drink, plus as an additional gift, a limited-edition, Which Wich-branded CryptoCoin that is worth $10 on April 29 but fluctuates daily for up to two years based on Bitcoin-to-U.S. dollar conversion rates. Each CryptoCoin comes with an instruction card for redeeming the CryptoCoin’s value for Which Wich food and drink or a mailed check. The meal box is priced at just $15, and locations will offer a limited supply of 100 Crypto Box meals.

Now this is important, crypto exchange platform Gemini recently found that only 14 percent of Americans own some form of cryptocurrency, creating an opportunity to expose new audiences to crypto market dynamics through this one-day promotion. 

Jeff Sinelli, Founder, CEO and Chief Vibe Officer of Which Wich, stated, “We’re excited to offer our customers a chance to dip their toes into the growth potential of the cryptocurrency market, but with the guarantee of a delicious Which Wich meal, too,” … “It’s a great way for our guests to enjoy their favorite Wich and our custom Mountain Dew VIBE, with the added value of experiencing the excitement of cryptocurrency.” 

Anyone that purchases one of the Which Wich Crypto Meal box can authenticate and track the value of their free Which Wich CryptoCoin at whichwich.com/cryptobox. The coin is redeemable for food and drink at Which Wich restaurants or a check paid by mail by the Which Wich corporate office, in an amount based on their CrytpoCoin’s change in value on any given day compared to the initial $10 value on April 29, 2022, for up to two years from issuance. 

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

Which Wich When and Where

Good retailers understand their customers and Which Wich is one of those retailers according to Foodservice Solutions® Grocerant Guru® Steven Johnson.  Regular readers of this blog know that the customer is dynamic not static, thus when the customers move retailer must move with them.

Recently Wich Witch reveled that it is making moves into the supermarket segment.  Which Wich announced a new partnership that will put units of fast-casual sandwich brand inside 15 Crossroads IGA stores nationwide

AJ Schuler, Which Wich's manager of franchise development, said in a statement, “Five of those locations are expected to open within the next year through the partnership deal struck with Crossroads IGA’s parent, Houchens Industries.

Schuler continued "As we continue to grow our footprint into the non-traditional space, finding great innovative partners like Houchens is crucial to our long term development strategy,"

Restaurants today must understand that new avenues of distribution are vital to growth and consumer relevance of your brand according to Foodservice Solutions® Grocerant Guru®.  Is your brand expanding its reach?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant