Good retailers understand their customers and Which Wich is one of those retailers according to Foodservice Solutions® Grocerant Guru® Steven Johnson. Regular readers of this blog know that the customer is dynamic not static, thus when the customers move retailer must move with them.
Recently Wich Witch reveled that it is making moves into the supermarket segment. Which Wich announced a new partnership that will put units of fast-casual sandwich brand inside 15 Crossroads IGA stores nationwide
AJ Schuler, Which Wich's manager of franchise development, said in a statement, “Five of those locations are expected to open within the next year through the partnership deal struck with Crossroads IGA’s parent, Houchens Industries.
Schuler continued "As we continue to grow our footprint into the non-traditional space, finding great innovative partners like Houchens is crucial to our long term development strategy,"
Restaurants today must understand that new avenues of distribution are vital to growth and consumer relevance of your brand according to Foodservice Solutions® Grocerant Guru®. Is your brand expanding its reach?
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant