Friday, March 19, 2010

Ready-to-eat and ready-to-heat food prepared fresh is the new customer loyalty program.

Why is Walgreens entering the fresh prepared ready-to-eat and ready-to-eat grocerant niche! It’s all about building customer frequency, convenience and preferred preferences. In short it’s about meeting the customers need-set of today.

They are not alone; Wegmans, Whole Foods, Central Market, Sheetz and Wawa niche and sector leaders are too. All with a focus are building loyal customers with fresh prepared ready-to-eat and ready-to-heat portable food each has a successful program.

Bundling meal components into a 2010 style family meal is authentic when each bundled is orchestrated by a key family member! Empowering the consumer, while providing local fresh prepared foods is key to continue growth.

Restaurants are now countering with the Mix & Match offerings which are very empowering for the customers as well. Currently however the choice is limited to a small number of items at QSR limiting frequency draw. None the less this is a compelling choice for consumers.

Convenience stores, Grocery stores and restaurants are all vying for the same set of customers. Consumers do not believe in Channel Blurring it is simply industry jargon that only blinded or miss-guided marketing managers believe in.

Join me here on my blog for insights, information and inspiration. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit or Steven Johnson on Facebook.

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