Costco is looking at vacated mall locations in the US to open more stores. Blending ready-2-eat and heat-N-eat fresh prepared food with traditional CPG products has proven successful for Costco and these new locations with younger demographics will assist Costco in positioning for the future!
Malaysia’s Jaya Grocer currently in the Empire Shopping Gallery has focused on ready-2-eat and heat-N-eat grocerant food. They are transforming the grocery shopping; blending a dining and shopping experience. Here is how it has been describe in Malaysia.
“THE next time you head for Jaya Grocer to get your fresh cut of steak or seafood, you might not land up taking it out in a bag with you. Instead, you are probably going to enjoy tucking into the steak or fish, the way you like it prepared, sitting down in the middle of the supermarket. This is Jaya Grocer’s newly introduced “grocerant “at its Empire Shopping Gallery outlet – a one-stop shopping and dining experience within a supermarket. Shoppers can walk in, choose their choices of meat or seafood from the butchery or seafood counters, head to the El Fresco cashier to pay for it and specify their choice of how they want it cooked.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® Bing or Google Grocerants or visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant or Facebook Steven
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