When 4 PM rolls around most Americans start wondering what am I going to
have for dinner and very, very few will even entertain the idea of cooking from
scratch. Most people don’t have a clue what they want let alone what is for
dinner. At least that is what research has shown over the past several years.
At 4 PM it’s time to turn up the competition between Supermarkets, Grocery
Stores, Convenience Stores and Restaurants.
The grocerant sector filled fresh prepared ready-2-eat and heat-N-eat
food is booming. Grocery stores tout rapidly growing Takeout or Take Away foods
that are fresh prepared restaurant quality. 7 Eleven is slowly rolling away
from the roller grill and into fresh prepared consumer focused ready-2-eat and
heat-N-eat food.
Grocery Stores and Supermarkets are pushing the high margin prepared
portable food section all the while Convenience Stores are bundling and pricing
ready-2-eat or heat-N-eat food extremely competitively. Whole Foods hot food
stations are thriving all around the country.
Restaurateurs are packaging, bundling and marketing Take Away and Togo
food better than ever. The consumer focused on menu selection, portion size and
price have responded nicely to these new restaurant offerings and customer
counts are growing again. Subway is now entering breakfast in a big way with
better for you products.
Here at Foodservice Solutions® we specialize in understanding successful
bundling of fresh prepared ready-2-eat and heat-N-eat food. It is the
increasing margins and growing sales that are attracting restaurateurs, grocery
stores and convenience stores into this sector.
These my friends are the good times. Bundled meal components are
changing and evolving by region and family size. If you would like a strategic
grocerant program assessment or a grocerant tour we can arrange them for you,
your group, by niche, city or country.
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Steven Johnson is Grocerant Guru at Tacoma,
WA based Foodservice Solutions, with extensive experience as a multi-unit
restaurant operator, consultant, brand / product positioning expert and public
speaking. Facebook.com/Steven Johnson, Linkedin.com/in/grocerant
or
twitter.com/grocerant
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