Saturday, June 23, 2012

Social Media is driving global awareness of grocerant fresh prepared ready-2-eat / heat-N-eat food.

Foodservice Solutions® of Tacoma, WA has garnered attention via social media for its expertise in the grocerant niche. C-level industry chain professionals from Restaurants, Grocery Stores and Convenience Stores, Dollar Stores and Drug Stores have been seeking information on the grocerant niche via Linkedin.
Front line chefs are following grocerant information on Facebook at Steven Johnson. The grocerant niche comprised of fresh prepared food that is ready-2-eat and or heat-N-eat.  Grocerant niche food is deemed “better for you food” and propelling growth within the all retail foodservice sectors today.

While consumers remain loyal to supermarkets for affordable, convenient meal solutions, bundled fresh prepared meal components are driving daypart sales.  Interestingly fully-cooked meat, which accounts for 6 percent of meat department dollars, had the greatest dollar increase from the prior year. Growth was driven primarily by fully-cooked chicken, which increased 3+ percent in sales and still at competitive prices.

Within the grocerant niche mix & match meal component bundling is empowering consumer choice; something consumer like.  In addition many retailers  have begun to focus on catering; again this is something that not only builds top line growth but expands the brand beyond the four walls. Many QSR’s have begun selling “snack” items, which has expanded daypart sales and consumer choice while increasing consumer frequency.

While convenience stores focus on price and bundled meal options the entire niche is following the fresh prepared food niche.  We will soon be seeing regional chefs prepare portable meal’s selections in the Convenience stores sector.  These are exciting times in retail foodservice.  What we eat, how we eat and where we buy our meals are all evolving rapidly. 

Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For brand or positioning experts contact: Foodservice Solutions® Bing or Google Grocerants or visit, Email:

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