Saturday, May 24, 2014

Cinnabon lookout there is a Shark in the Market

Without a doubt Cinnabon with over a billion dollars in sales is the cinnamon roll global brand leader.  Cinnabon’s industry leadership is edified by CEO Kat Cole Foodservice Solutions® Food Merchant of 2014 award. With the exception of Starbucks, no other restaurant company operates as well in our Omni-channel retail world as Cinnabon in large part because of it leader Kat Cole according to Foodservice Solutions® Grocerant Guru Steven Johnson.
No one was surprised then when Cinnaholic vegan bakery concept made an appearance on ABC’s “Shark Tank” reality show that the sharks like the cinnamon roll niche, the opportunity, and the differentiation that Cinnaholic presented.
Now Cinnaholic owners Shannon and Florian Radke plan to grow the vegan bakery concept from its home in Berkeley, CA, to the entire country and overseas via multiple avenues of distribution. Yes, they are focusing on consumer relevance with an Omni-channel retail approach. You might say copping Kat Cole and Cinnabon.
Florian Radke stated "Our appearance on the show afforded us the ability to bring our passion to entrepreneurs across the world."… "When we opened our bakery in 2010, we never dreamed of the day we would be in front of billionaire entrepreneurs pitching our idea, but it happened.  Although the Sharks chose to make a deal on the mail-order portion of our business, we understand the need to have additional Cinnaholic locations to meet the needs of our customers.  With that in mind, we are ready to expand Cinnaholic through franchising."
Are Cinnaholic cinnamon rolls ‘better for you” that is the question.  They are in addition to being 100-percent vegan, Cinnaholic cinnamon rolls are also dairy-free, lactose-free, egg-free and cholesterol-free. Cinnabon is an indulgence and we believe that Cinnaholic will become an indulgence not a replacement.
Cinnabon has many quality products the ilk of branded frozen beverages, available in key market niche flavors Chocolate Mocha, Strawberry, Strawberry Banana and Tropical Blast®.  Kat Cole’s Cinnabon has at its core ‘legendary’ branded Makara® Cinnamon, creating a point of qualitative differentiation that I believe would be hard to beat. There may be a Shark in the Market but not all Sharks win.

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Visit: or call: 253-759-7869 

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