Thursday, July 24, 2014

Fresh To Order “Fine Food Fast”

In our Omni-channel retail world one young company is doing many things right.  That company is Fresh To OrderTheir slogan is “Fine Food Fast”.  With most stores located in the Southeastern United States they strive to serve the freshest, finest, food in the Southeast.  We think they the halo of better fresher food, fast service in light attractive setting will propel them from the south through-out the United States.

Fresh To Order or F2O for short is tapping into the customer focused ‘better for you’ Ready-2-Eat and Heat-N-Eat fresh prepared food Grocerant Niche success sweeping the country and growing around the world.  They have utilize all but focused on two of Foodservice Solutions® 5 P’s of Food Marketing Price and Portability to drive additional contemporized relevance

F2O believes that customers will notice with “all their senses the freshness and quality of every ingredient that they put into our products from our lettuces and vegetables to our proteins and sauces, soups, teas and coffees. They taste and look different and better because they are. Sure it costs us more, but we trust that our guests will notice that we are a different and fresher alternative in dining; this in turn makes our investment in our products worthwhile”.

Giving their messaging added contemporary relevance is the fact that from the beginning they integrated both Online Ordering and Catering programs into the marketing messaging.  F2O understands that consumers today are dynamic not static, they want to buy, consume and enjoy their meals when and where they choose.

‘Fine Food Fast’ can be found in all items including their new bison burger. Jesse Gideon, Fresh To Order’s COO and corporate chef. “Our burgers go beyond what you would typically expect, from both a nutritional profile and the bold flavor combinations.”
The F2O bison burger is made with ground bison, dried cherries, and a few trade secrets, and served with baby field greens, horseradish aioli, and caramelized onions, the burger clocks in at less than 600 calories. It comes with a fresh salad and toppings for only $10.90. That’s bold, flavorful and priced perfectly for ‘fine food fast’.

Are you trapped doing what you have always done and doing it the same way.  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? via Email us at: or visit: for more information

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