Monday, July 7, 2014

Grocery Bar Food the Way You Want It Ready-2-Eat

Restaurateur David Lindley of Chattanooga, TN has turned his sights on the Ready-2-Eat and Heat-N-Eat fresh prepared food niche aka the Grocerant niche. He is converting a former grocery store into a new venture called the Grocery Bar.  Sounds like fun!  Are you Ready-2-Eat!
Lindley has followed the success of Whole Food and others that offer fresh prepared food at both hot and cold stations in a store. Foodservice Solutions® Grocerant Guru™ stated “consumers are time starved; lack cooking skills required for new bold flavored multi-ethnic foods, and don’t like washing dishes.” 
With 16,000 square feet of opportunity the Grocery Bar with Lindley at the helm is targeting the Ready-2-Eat and Heat-N-Eat fresh prepared consumers. His goal is to mimic Whole Foods success focusing on fresh food and improving on the business model.
Inside the Grocery Bar will be “nearly a dozen food stations, mini restaurants specializing in everything from fresh-baked pizza to specialized juice cocktails. There's a curated selection of cheese, there's a sushi station, two salad stations, a hot bar and a deli.”….
"It's like opening six restaurants at once," Lindley said. "We're cutting out the process of being seated and having somebody takes your order, but for all intents and purposes we're doing restaurant food."
Focusing on Ready-2-Eat and Heat-N-Eat means less space for traditional groceries  That is not a problem according to Lindley stating “Instead of 24 different types of pasta sauce …, Grocery Bar will carry three, one of which is the same recipe Lindley uses at his Alleia restaurant. The ice cream is a flavor Lindley invented at his St. John's restaurant, where he formerly was head chef….
For traditional dry goods, the idea is to carry an inexpensive option for penny-pinchers, then carry an upscale "recommended" option curated by the chef and his team.”

Foodservice Solutions® specializes the Ready-2-Eat and Heat-N-Eat Fresh Prepared Food niche aka the Grocerant niche.  We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy

No comments:

Post a Comment