Monday, November 17, 2014

Sampling Provides Lift for Private Label Fresh Prepared Food

Drug Stores, Grocery Stores, Convenience Stores and Liquor stores all know that sampling food products drives sales. What we are beginning to see is that private label fresh prepared pick up steam in the Grocerant sector. Many companies are now utilizing the use of samples on both Ready-2-Eat and Heat-N-Eat fresh prepared private label food to build sales while national brands pick up advertising.

We all know the Whole Foods has Ready-2-Eat food stations scattered about their stores and for quite some time. They have utilized sampling as a way to build customer product trial and loyalty. What is now interesting is watching Safeway’s lifestyle stores increase sampling, companies like COSTCO sampling their own private label Heat-N-Eat products in the store, and Pinkies Liquor stores doing the same.

This is great as it is providing sales lift within the store while building larger basket.  It has been proven time and after time that sampling food works. In a recent study published in Progressive Grocer on established brands sampling found “the sales lift the day of the event was 177 percent greater than the control group, which received no samples. It remained up 57% after the 20-week period.”

For restaurants and C-stores new or established brands, there is one thing you must continue to do and that is sample Ready-2-Eat and Heat-N-Eat fresh food products within your 4 walls. Beyond legacy retailer’s research on restaurants show’s 33% of customers that arrive at your restaurant every day have never eaten in your unit. If you’re a national brand that does not mean the customer in your store today has ever been in your store before or that customer has been exposed to your brand. Capture that experience in a positive way! Sample, Sample, Sample, for independent fresh food retailers and regional players the opportunity is even greater!

Join me here on my blog for insights, information and inspiration. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven Johnson and Foodservice Solutions visit or on Facebook at Steven Johnson Contact the Grocerant Guru® directly at:

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